Colgate Total Prevenção Ativa toothpaste

Colgate is one of the most recognized oral care brands globally. Its history began in 1806 when William Colgate started a starch, soap, and candle business in New York City. The first toothpaste sold in jars was introduced in 1873, and the iconic collapsible tube format appeared in 1896. Over more than two centuries, the brand has evolved from a small local business into a global leader in hygiene and personal care.

Currently, the brand is owned by the Colgate-Palmolive Company, a multinational conglomerate headquartered in New York, USA. In Brazil, Colgate has a significant industrial presence, with manufacturing facilities in states like São Paulo, which produce goods for both domestic consumption and export. The 'Total' line represents one of their most advanced formulas, emphasizing complete oral protection, and is widely distributed through its local subsidiary, Colgate-Palmolive Comercial Ltda.