Made O'Meter
Discover where a brand or product originates
Ruffles Sabor a Jamón is a iconic snack product deeply rooted in Spanish snacking culture. While the Ruffles brand itself originated in the United States, this specific ham-flavored variant is a regional specialty produced by PepsiCo Foods Iberia at their manufacturing facility in Vitoria, Spain.
The Ruffles brand was originally created by Bernhardt Stahmer in 1948 and later acquired by The Frito Company in 1958. Through a series of corporate mergers, including the 1961 merger with H.W. Lay & Co. and the 1965 merger with Pepsi-Cola, the brand became a core part of the global PepsiCo portfolio. Today, Ruffles is managed by Frito-Lay, a subsidiary of the American multinational corporation PepsiCo, which oversees its global production and distribution.
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