Foodness wellness beverages

Foodness is an innovative Italian brand specializing in 'functional wellness' beverages and food products. Founded in Italy, the brand has gained international recognition for reformulating traditional café classics—such as ginseng coffee, matcha, and unicorn lattes—by removing allergens, hydrogenated fats, and added sugars. The products are designed for the HoReCa (Hotel, Restaurant, and Café) sector as well as home consumption.

Manufacturing primarily takes place in Italy, focusing on high-quality ingredients and modern food technologies. The brand is managed by Foodness S.p.A., which became the first Italian company in its sector to obtain 'Benefit Corporation' status, reflecting a commitment to social and environmental transparency. The ultimate ownership lies with the Orefici family and private equity partners who focus on expanding the brand's healthy-living footprint across Europe and beyond.