Seacret Direct Skincare

Seacret is a luxury skincare brand established in 2005 that specializes in incorporating minerals from the Dead Sea into its beauty products. The brand was founded by Moti and Isaac Ben Shabat, originally starting with retail kiosks in the United States before expanding into a global multi-level marketing (MLM) structure.

Manufacturing primarily takes place in Israel to maintain direct access to the Dead Sea minerals that serve as the foundation for their mud masks, exfoliants, and moisturizers. The brand operates under the corporate umbrella of Seacret Direct, which remains the ultimate owner of the label. The company is headquartered in the United States, keeping a strong focus on high-end therapeutic skincare and wellness solutions.