SanoRice Rice Cakes

SanoRice is a prominent private label manufacturer specializing in extruded grain products like rice cakes, corn cakes, and multi-grain snacks. Founded in the Netherlands, the company has grown significantly since its inception in the 1980s, becoming a global leader in the healthy snack industry.

Today, production is handled across multiple state-of-the-art facilities located in the Netherlands, Belgium, Poland, and Italy. This geographical spread allows the brand to serve diverse markets across Europe and North America efficiently. While they produce their own branded products, a significant portion of their business involves manufacturing for major retail chains and specialized health brands.

The company is currently owned by the Vastned-related investment group and management, specifically under the ultimate control of the investment firm active in the food sector. It remains headquartered in Veenendaal, Netherlands, maintaining its European roots while operating as a global supplier.