Mira laundry detergent

Mira is a well-established brand of laundry detergent and fabric care products originating from Israel. It is specifically formulated to handle various laundry needs, including specialized detergents for different fabric types and machine requirements.

The brand has a strong presence in the Israeli domestic market, where it has been a staple in household cleaning routines for decades. The products are manufactured locally to ensure high quality and consistency for consumers.

Mira is owned and produced by Sano Bruno's Enterprises, a leading Israeli manufacturer of cleaning products. Sano is a publicly-traded company on the Tel Aviv Stock Exchange and operates as one of the largest entities in the Israeli fast-moving consumer goods sector, known for its extensive range of home care and hygiene solutions.