Jumbo Stroopwafels (Private Label)

The product shown is a private-label confectionery item from Jumbo, a prominent Dutch supermarket chain. Specifically, the packaging details the nutritional information and contact address for Jumbo Supermarkten B.V. located in Veghel, Netherlands. These types of products are typically manufactured within the Netherlands to supply their vast network of retail locations across the country and in Belgium.

As a house brand (Eigen Merk), the brand origin is the Netherlands, where Jumbo was originally established as a wholesale business before becoming a major supermarket player. Jumbo is a family-owned enterprise under the ultimate ownership of the Van Eerd Group (Stichting Administratiekantoor Van Eerd Groep). It remains one of the largest food retailers in the Dutch market, maintaining a strong focus on local sourcing for its private label goods.