ASICS Gel-Excite 10 running shoe

ASICS is a legendary Japanese brand that has transformed from its post-war origins into a global powerhouse in performance athletic wear. Founded in 1949 by Kihachiro Onitsuka, the company was built on the philosophy 'Anima Sana In Corpore Sano,' which translates to 'A Sound Mind in a Sound Body,' forming the acronym ASICS.

The Gel-Excite 10 specifically represents the brand's commitment to high-performance technology at an accessible level. While the brand is deeply rooted in Japanese heritage and maintains its primary research and development headquarters in Kobe, Japan, its manufacturing footprint is global. Production typically spans various specialized factories across Asia, including Vietnam, Indonesia, and Cambodia, to meet worldwide demand.

ASICS remains an independent Japanese corporation, publicly traded on the Tokyo Stock Exchange. The brand continues to lead the industry in footwear innovation, particularly through its proprietary GEL cushioning technology, maintaining its status as a top choice for both professional athletes and hobbyist runners globally.