Wickbold Do Forno 100% Nutrição sliced bread

Wickbold is a traditional Brazilian bakery brand founded in 1938 by Henrique Wickbold. It pioneered the whole-grain bread market in Brazil and is one of the leading companies in the sector. Historically a family-owned business, Wickbold expanded its reach significantly over the decades, becoming a household name for healthy and artisanal-style breads like the 'Do Forno' line.

In early 2024, the Mexican multinational Grupo Bimbo, the world's largest baking company, announced the acquisition of Wickbold. This strategic move integrates Wickbold's specialized regional expertise into Bimbo's massive global distribution network and portfolio. The products continue to be manufactured primarily in Brazil to serve the local South American market.