bareMinerals PURENESS Gel Cleanser

bareMinerals is a renowned clean beauty brand originating from San Francisco, California. The brand gained global recognition for its mineral-based makeup and skincare products. Originally launched by Bare Escentuals, the brand was acquired by the Japanese beauty giant Shiseido in 2010. However, in late 2021, Shiseido sold bareMinerals along with Buxom and Laura Mercier to Advent International, a private equity firm that subsequently formed the specialized beauty company Orveon. The product shown, the Pureness Gel Cleanser, is part of their skincare line formulated for sensitive skin. While the company's ultimate ownership is currently held by a global investment firm, the brand maintains its headquarters in the United States, which is also its primary manufacturing location.