ja! Würziger Cheddar in Scheiben

The 'ja!' brand is a prominent private label (store brand) belonging to the REWE Group, one of Germany's leading retail and tourism groups. Established in 1982 to provide a budget-friendly alternative to branded products, 'ja!' covers a vast range of consumer goods, primarily in the food and beverage sectors.

While the brand is German-owned, the production of specific items is often outsourced to specialized facilities. This particular sliced Cheddar cheese is manufactured in Scotland, reflecting the product's authentic origin as a traditional British cheese. Ownership remains with the REWE Group, which manages the distribution across its network of REWE and formerly extra supermarkets throughout Germany.