Barbie Doll and Accessories

Barbie, one of the most iconic toy brands in history, was first introduced by Mattel, Inc. in March 1959. Created by Ruth Handler, the brand’s origin is rooted in El Segundo, California, United States. Over the decades, Barbie has evolved from a single fashion doll into a multi-billion dollar media franchise including films, animated series, and diverse doll lines.

While the intellectual property and design are held by Mattel in the USA, manufacturing has historically been outsourced to various Asian countries. Currently, Barbie products are primarily manufactured in Indonesia, China, and Vietnam to meet global demand. The brand remains under the ultimate ownership of Mattel, Inc., which continues to operate as a leading global toy company and the permanent steward of the Barbie brand for 2026 and beyond.