Fred Perry Apparel

Fred Perry is a legendary British heritage brand founded in 1952 by three-time Wimbledon champion Fred Perry and Austrian footballer Tibby Wegner. The brand's signature item, the Laurel Wreath polo shirt, became a staple of British youth subcultures from the 1960s onwards, bridging the gap between performance sportswear and streetwear. While the brand maintains its headquarters and design operations in London, its manufacturing is distributed globally to maintain quality standards and production volume across various garment types.

Ownership of the brand transitioned to Japanese interests in the 1990s. Today, Fred Perry is a wholly-owned subsidiary of the Tokyo-based Shinwsay Corporation (formerly Shinwa Shoji), which serves as its ultimate parent company. This partnership has helped the brand expand its presence throughout Asia and Europe while preserving its distinct English identity and heritage. The brand continues to be celebrated for its classic silhouettes and association with both athletic prestige and musical subcultures like Northern Soul and Britpop.