Fred Perry clothing and footwear

Founded in 1952 by triple Wimbledon champion Fred Perry, the brand began with a simple sweatband and evolved into the iconic laurel wreath-logoed polo shirt. It became a cultural staple throughout various British youth subcultures from the 1960s onwards, bridging the gap between high-performance sportswear and street fashion.

While the brand maintains its design heritage in the United Kingdom, production is now global, with items manufactured in various locations including Portugal, China, Vietnam, and Turkey to meet international demand. In 1995, the brand was acquired by a Japanese conglomerate, ensuring its expansion into the Asian market and securing its financial future while preserving its British aesthetic.

Today, Fred Perry is a globally recognized heritage brand. It remains a subsidiary of the Tokyo-based Hit Union, which continues to oversee the brand's creative direction and retail operations worldwide, blending British subcultural history with Japanese business management.