Ambrosia Light Devon Custard

Ambrosia is an iconic British brand deeply rooted in the West Country of England. Founded in 1917 by Albert Morris, the brand initially specialized in dried milk powder for infants and later gained widespread fame for its canned rice pudding and custard. The marketing slogan "Welcome Home to Devon" highlights its commitment to using locally sourced milk from regional dairy farms.

Ownership of the brand has transitioned through several major food conglomerates over the decades, including Bovril, Beecham, and Unilever. Since 2003, Ambrosia has been a flagship brand of the Premier Foods Group. Manufacturing continues to center on the historic Lifton Creamery in Devon, ensuring that the product maintains its heritage and quality standards. As of 2026, the brand remains a staple of British pantries, offering variations like 'Light' custard to cater to health-conscious consumers while preserving its traditional creamy profile.