Cameo Vitalis Il Müesli Croccante Double Chocolate

Cameo Vitalis Il Müesli Croccante Double Chocolate is a popular breakfast cereal product specifically tailored for the Italian market. The brand 'Cameo' is the Italian identity of the renowned German company Dr. Oetker. The name 'Cameo' was adopted in 1953 (originally 'Cammeo') because the German name 'Oetker' was difficult for Italian speakers to pronounce. The logo and name were inspired by the shape of the traditional Italian cameo jewelry, which mirrors the white silhouette profile in the Dr. Oetker logo.

Today, the product is manufactured at the company's Italian production site in Desenzano del Garda, where operations have been centered since 1958. While the brand is perceived as quintessentially Italian by local consumers, it remains under the ultimate ownership of the Oetker Group, a multinational conglomerate headquartered in Bielefeld, Germany. The Vitalis line itself is one of Dr. Oetker's most successful international breakfast ranges, offering various granola and muesli blends.