Ajax Classico multi-purpose cleaner

Ajax is a globally recognized household cleaning brand that has been a staple in homes for decades. Originally launched by the Colgate-Palmolive Company in 1947, the brand became famous for its powdered cleanser before expanding into a wide variety of liquid cleaners, dish soaps, and detergents.

Today, the brand is owned and managed by Colgate-Palmolive, a major American multinational consumer products company. While the brand has American roots, manufacturing for the European market often takes place in various regional facilities to ensure efficient distribution. In Italy, where this specific 'Classico' variant is sold, products are frequently sourced from manufacturing sites within the EU to serve the local market.