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Tchibo is a renowned German coffee and retail brand founded in 1949 by Max Herz and Carl Tchilling-Hiryan. The 'Privat Kaffee' line represents their premium selection of single-origin and high-quality blends.
Most of Tchibo's coffee for the European market is roasted and packaged in Germany, specifically in their facilities in Hamburg and Berlin. The brand remains privately held by the Herz family through maxingvest ag. As of 2024 and looking toward 2026, the company continues to operate as a vertically integrated retailer, controlling its global supply chain while maintaining its headquarters in Hamburg, Germany.
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