Dentalux Fresh Gel Toothpaste

Dentalux is a private-label brand specialized in oral hygiene products. It is primarily marketed across Europe through the Lidl supermarket chain. The product featured is the Fresh Gel variant, designed for deep cleaning and breath freshening with specific cooling particles.

The brand is a proprietary label of the Lidl group, which manages the production through long-term partnerships with established European personal care manufacturers, predominantly located in Germany. As a private label, it offers a budget-friendly alternative to global dental care brands while maintaining European quality standards for health and safety.

The ultimate owner of the brand is Lidl Stiftung & Co. KG, a major German international discount retailer chain part of the Schwarz Group. The Schwarz Group is one of the largest retailers in the world, with headquarters in Neckarsulm, Baden-Württemberg, Germany.