Fruity Line Cold Pressed Juice

Fruity Line is a prominent European producer of high-quality cold-pressed fruit and vegetable juices and smoothies. The brand originated in the Netherlands, where it established its primary manufacturing and distribution hub. By using High Pressure Processing (HPP) technology, the company maintains the nutritional integrity and fresh taste of its products without the use of heat pasteurization.

The company was founded as a family-owned enterprise in Ochten, Netherlands. It has since grown into a leading B2B supplier, providing private label solutions and brand-name juices to major retail and foodservice sectors across Europe. In 2020, investment firm Gilde Equity Management acquired a majority stake in Fruity Line to support its international expansion and innovation strategies. The brand continues to operate out of its headquarters in the Netherlands, focusing on sustainable production and premium ingredient sourcing.