Valfrutta Green Kiwi

Valfrutta is a historic Italian brand specializing in fresh and processed agricultural products. This specific product consists of green kiwis grown and packaged in Italy, as indicated by the 'Prodotto Italiano' label. The brand is deeply rooted in the Italian cooperative system, emphasizing sustainability and direct-from-farmer supply chains.

Valfrutta is one of the primary brands under the Conserve Italia group, a massive cooperative of Italian agricultural producers. Based in San Lazzaro di Savena, Bologna, the group manages the entire cycle from cultivation to distribution, ensuring that the fruit is sourced directly from Italian member farms. The brand often participates in social initiatives, as seen by the AIRC (Italian Association for Cancer Research) logo on the packaging, indicating a charitable partnership.