HG Laundry Odour Eliminator

HG is a well-established Dutch brand specializing in high-quality cleaning and maintenance products for the home and garden. Originally founded in the Netherlands, the brand is widely recognized for its targeted solutions, such as this laundry odour eliminator designed to remove persistent smells from fabrics. HG products are primarily developed and manufactured in the company's own production facility located in Almere, Netherlands, ensuring tight control over quality and innovation.

The brand has grown into a major international player in the specialty cleaning market. In terms of ownership, HG was acquired by the investment firm Cobepa, which focuses on long-term growth for its portfolio companies. Today, HG International B.V. operates as the core entity, maintaining its headquarters in the Netherlands while distributing products to retailers across Europe and beyond. The brand continues to be a market leader in the UK and Benelux markets for DIY and specialized cleaning solutions.