Helena Rubinsten cosmetics

Helena Rubinstein is a prestigious luxury cosmetic brand founded by its namesake, an entrepreneur who established her first salon in Melbourne, Australia, in 1902 before relocating her business heart to Europe and the United States. The brand revolutionized the beauty industry with the creation of the first waterproof mascara and the classification of skin types.

Manufacturing for Helena Rubinstein products is predominantly centered in France, leveraging high-end laboratories and facilities to maintain the premium quality associated with the luxury beauty sector. The manufacturing process adheres to strict European standards, ensuring the efficacy of their advanced anti-aging formulas and cosmetic lines.

Today, the brand is owned by L'Oréal, which acquired it in 1988. Under L'Oréal's Luxury Division, Helena Rubinstein continues to operate as a high-end label focusing on scientific innovation. The ultimate ownership remains with L'Oréal S.A., headquartered in France, which manages the brand's global distribution and research initiatives.