Barebells Iced Coffee Milkshake

Barebells is a Swedish brand that has gained international popularity since its launch in 2016. It specializes in high-protein, no-added-sugar snacks and beverages. While the brand originated in Sweden under Vitamin Well AB, the production of their liquid products, such as this milkshake, is often outsourced to specialized facilities in Germany to ensure high quality and distribution efficiency across Europe.

The brand is currently owned by Vitamin Well AB, a company known for its functional beverages. The ultimate ownership lies with Bridgepoint, a major international private equity firm that acquired a majority stake in Vitamin Well, providing the financial backing for Barebells' global expansion. This structure allows the brand to maintain its Swedish identity while leveraging a global supply chain.