Sanicur Original Bath & Shower Gel

Sanicur is a long-standing personal care brand primarily known in the Benelux region for its pH-neutral and dermatologically tested hygiene products. Originally established in the Netherlands, the brand specializes in 'dermo-protective' formulas suitable for sensitive skin.

Historically associated with Dutch pharmaceutical and cosmetic manufacturing, Sanicur was part of the portfolio of the Dutch company Royal Sanders. In recent years, the brand and its parent company, Royal Sanders, became part of the investment portfolio of international private equity firms, though the core production facilities remain focused in Europe, particularly the Netherlands, to serve the local and international markets.