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BitterLiebe is a modern German wellness brand that focuses on reviving the importance of bitter substances in the daily diet. Founded in 2018 by Andre Sierek and Jan Stratmann, the company gained significant fame after appearing on the German TV show 'Die Höhle der Löwen' (the German version of Shark Tank). The brand offers various formats of bitter-rich products including drops, powders, and teas.
The manufacturing process primarily takes place in Germany, ensuring compliance with strict European food and supplement standards. In 2020, the majority of BitterLiebe was acquired by the consumer goods group ARCUS Capital, while the founders remained involved in the business. Today, the brand is managed under the umbrella of ARCUS Capital, a private equity firm based in Munich that specializes in mid-sized companies in the DACH region.
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