BILLA Bourbon Vanille Eiscreme

BILLA Bourbon Vanille Eiscreme is a private-label dairy product offered by the Austrian supermarket chain BILLA. The brand originated in Austria, where it was founded by Karl Wlaschek in 1953 as a discount perfume shop before evolving into a major grocery retailer. Today, the brand serves as a staple in the Austrian retail market.

The manufacturing of BILLA's private-label ice cream typically occurs in Austria or neighboring European countries, utilizing local dairy resources to maintain quality standards. Since 1996, BILLA has been a core part of the REWE International AG group. As a major subsidiary of the German REWE Group, the brand benefits from a vast logistics and supply chain network headquartered in Cologne, Germany, while maintaining its distinct Austrian identity and regional production focus for many of its fresh and frozen food items.