ICA Naturell Havredryck

ICA Naturell Havredryck is a popular plant-based milk alternative in Sweden, specifically categorized as an oat drink. The product proudly features the 'Från Sverige' (From Sweden) label, indicating that the oats are grown, harvested, and processed within Swedish borders. It is fortified with essential vitamins like D, B12, and calcium, catering to consumers looking for dairy-free options.

The brand ICA is the flagship private label of ICA Gruppen, Sweden's leading grocery retailer. While the brand has its roots in a cooperative model started by Swedish retailers in the early 20th century, it is now primarily owned by ICA Gruppen AB. The production of the oat base is typically outsourced to specialized Swedish manufacturers who process Swedish-grown oats to maintain the local supply chain and high quality standards associated with the brand.