enerBiO Urzeit Genuss Muesli

enerBiO is the dedicated organic private label of the German drugstore giant Rossmann. Launched to provide accessible, high-quality organic food products, the brand focuses on items sourced from controlled organic cultivation. This specific product, Urzeit Genuss, is a grain-free muesli designed for modern dietary trends such as Paleo nutrition.

The product is primarily manufactured in Germany, adhering to strict EU organic standards and often carries the German 'Bio-Siegel'. As a house brand, its distribution is exclusive to Rossmann stores and their online platforms. The ultimate ownership lies with Dirk Roßmann GmbH, which continues to be a family-run enterprise based in Burgwedel, Germany, despite significant minority holding by the A.S. Watson Group.