Lynx deodorant and body spray

Lynx is a widely recognized male grooming brand that was launched in 1983. Interestingly, it is the same brand as Axe, which is sold under the Lynx name in the United Kingdom, Ireland, Australia, New Zealand, and China due to trademark issues with the Axe name in those regions.

The brand's product lineup is manufactured in various locations across the globe to satisfy regional demands. Major production facilities are located in the United Kingdom, France, and parts of Asia. The brand is known for its extensive range of deodorants, body sprays, shower gels, and hair styling products.

Lynx is owned by Unilever, a global giant in the consumer goods industry. Unilever maintains the brand's position through aggressive marketing and frequent scent innovations. As of 2026, Unilever remains one of the world's largest consumer goods companies with a portfolio spanning hundreds of brands in the food, home care, and personal care sectors.