Peter Larsen Coffee

Peter Larsen Kaffe is a renowned Danish coffee brand with a history dating back to 1902, when it was founded in Viborg, Denmark. The company is famous for its high-quality coffee blends and has maintained a significant presence in the Danish market for over a century. Over the years, the brand has expanded its portfolio to include organic, Fairtrade, and specialty coffee varieties, becoming a household name in Scandinavia.

In 1999, Peter Larsen Kaffe was acquired by the Swedish coffee group Löfbergs (formerly Löfbergs Lila). This acquisition allowed the brand to leverage larger distribution networks while maintaining its local Danish heritage and production facilities in Viborg. Today, it operates as a key subsidiary of the Löfbergs group, which remains a family-owned business headquartered in Karlstad, Sweden. The brand continues to focus on sustainability and traditional roasting techniques that have defined its identity since its inception.