Davines Forming Pomade

Davines Forming Pomade is a professional hair styling product designed for creating textured and reworkable looks. The brand belongs to Davines S.p.A., an Italian family-owned company founded in Parma, Italy, in 1983.

Starting as a research laboratory producing high-end hair care products for renowned cosmetic companies worldwide, Davines eventually launched its own brand to focus on sustainable beauty and high-quality professional formulas. The product is manufactured in Italy, specifically at the Davines Village in Parma, which serves as the brand's sustainable headquarters and production site. The company remains an independent, family-led business under the Bollati family, maintaining a strong commitment to environmental ethics and B Corp certification.