Under Armour running shoes

Under Armour is a prominent American sports equipment company that manufactures footwear, sports, and casual apparel. Founded in 1996 by Kevin Plank, the brand revolutionized the industry with its moisture-wicking shirts. Originally headquartered in Baltimore, Maryland, the brand has grown into a global powerhouse in the athletic performance market.

Manufacturing for Under Armour footwear primarily takes place in several Asian countries to leverage large-scale production capabilities. Key manufacturing hubs include Vietnam, Indonesia, and China. While the design and technical engineering occur in the United States, the majority of the physical product assembly is outsourced to specialized factories in these regions.

In the Brazilian market, Under Armour operates through a strategic partnership. Since 2018, the Vulcabras group has held the exclusive license for the brand in Brazil, managing everything from local production of select apparel lines to distribution and retail operations. Globally, however, the brand remains an independent publicly traded company (Under Armour, Inc.).