Invicta backpack

Founded in 1906, Invicta is a historic brand synonymous with Italian leisure and school culture. Originally established in England for marine bags, it moved to Italy in the 1920s where it became an icon, particularly with its famous 'Minisac' and 'Jolly' backpack models that defined a generation of Italian students. Today, the brand's production is outsourced globally, primarily across Asia and Europe, while maintaining its Italian design heritage. In 2021, the brand returned to full Italian ownership after being acquired from the Seven Group by the original founding family's investment vehicle.