PUMA Phase Backpack

Puma is a iconic German athletic brand founded in 1948 by Rudolf Dassler after a split from his brother Adolf, who went on to found Adidas. The brand is synonymous with sports heritage and lifestyle fashion.

Today, Puma SE is a publicly traded European company based in Herzogenaurach, Germany. While the design and heritage are rooted in Germany, manufacturing for accessories like this backpack is handled across a global supply chain, primarily in Asia (including Vietnam, China, and Bangladesh) to cater to its massive international market. Ownership has shifted over the decades, notably having been controlled by the Kering group in the past, but it currently operates as an independent entity with various institutional and private shareholders.