Life Brand (owned by Shoppers Drug Mart)

Life Brand is a private label (store brand) synonymous with the Canadian pharmacy landscape. Established in 1962, the brand was created to provide consumers with high-quality alternatives to national brands at more accessible price points.

Today, the brand offers thousands of products ranging from over-the-counter medications and vitamins to personal care and household essentials. Since 2014, Life Brand has been part of the Loblaw Companies Limited portfolio following its historic acquisition of Shoppers Drug Mart. While the brand is a Canadian icon, its manufacturing is global, utilizing a diverse supply chain across North America, Europe, and Asia to meet pharmaceutical and consumer standards.