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Luno is a prominent global cryptocurrency exchange and wallet provider that facilitates the buying, selling, and storing of digital assets such as Bitcoin and Ethereum. Originally founded in 2013, the platform has grown to serve millions of customers across Europe, Southeast Asia, and Africa, positioning itself as a secure gateway for retail investors entering the crypto market.
While the brand was born in South Africa, its operations have expanded globally with licenses in various jurisdictions. The company emphasizes regulatory compliance and user education, making it a popular choice for beginners in the digital finance space. Its infrastructure is hosted across global cloud servers to ensure high availability and security for its international user base.
In 2020, Luno was acquired by Digital Currency Group (DCG), a prolific venture capital firm based in the United States that specializes in the digital currency market. This acquisition integrated Luno into one of the most powerful ecosystems in the blockchain industry, although it continues to operate as an independent subsidiary with its own leadership and distinct brand identity.
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