Fairy Dishwashing Soap

Fairy is a long-standing British brand of dishwashing liquid and automatic dishwasher detergent. It was originally launched by Thomas Hedley Co. in Newcastle upon Tyne, UK, in the early 20th century. Over the decades, it has become one of the most recognized cleaning brands globally.

The brand is manufactured in various locations across the globe to serve local markets, with major production facilities in the United Kingdom, Belgium, and Saudi Arabia. Since its acquisition in 1927, Fairy has been a flagship brand for Procter & Gamble, maintaining a dominant market share in Europe and the Middle East through continuous formula innovation and environmental sustainability initiatives.