Gü Zillionaire Cheesecake

Gü is a premium dessert brand known for its signature glass ramekins and indulgent recipes. It was founded in 2003 by James Averdieck in London, United Kingdom, with the aim of bringing high-quality, patisserie-style desserts to the supermarket shelf.

The product shown is the Zillionaire Cheesecake, a chilled dessert featuring layers of chocolate and salted caramel. While the brand was originally independent, it has undergone several ownership changes. In 2010, it was acquired by Noble Foods. More recently, in May 2021, the brand was sold to Exponent Private Equity, a prominent British private equity firm. Most Gü products are manufactured at their dedicated facility in Bishop's Stortford, United Kingdom.