Sal Lebre Marinho salt

Sal Lebre is one of Brazil's most iconic and historical brands, known for its distinctive rabbit logo. Founded in the 1920s in the state of Rio de Janeiro, the brand became a household name due to its high-quality refined sea salt and its famous slogan 'corre solto no saleiro'. The salt is primarily harvested from salt pans in regions like Rio Grande do Norte and Rio de Janeiro, where the coastal climate is ideal for salt production.

Today, the brand is owned by Norsal (Norte Salineira S/A Indústria e Comércio), a major Brazilian salt producer. Norsal maintains the heritage of the Lebre brand while expanding its distribution across South America. The brand remains entirely Brazilian in origin and ownership, with its headquarters and primary manufacturing facilities located within Brazil.