ASICS

ASICS is a globally recognized Japanese brand that specializes in high-performance athletic footwear, apparel, and equipment. Founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd., the company began with a focus on manufacturing basketball shoes. The brand name, ASICS, is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body."

Manufacturing takes place in multiple locations across the globe to meet international demand. Key production hubs include countries in Asia such as Vietnam, Indonesia, and China, where large-scale manufacturing facilities are established. The brand maintains strict quality control measures to ensure that their athletic equipment meets professional standards regardless of the manufacturing site.

ASICS remains an independent Japanese corporation headquartered in Kobe, Japan. It operates as its own ultimate parent company, managing several sub-brands including Onitsuka Tiger and ASICS Tiger. The company is publicly traded and continues to lead the market in technological advancements for running and various team sports.