BEMBEL WITH CARE Apfelwein Schorle

BEMBEL WITH CARE is a modern brand that has revitalized the traditional Hessian beverage, Apfelwein (apple wine). Founded in 2007 by Benedikt Kuhn, the brand aimed to bring the traditional drink out of its dusty, regional niche and into the lifestyle segment by packaging it in beverage cans and modernizing its image.

The product is manufactured and canned in Germany, specifically in the Odenwald region, using local apples. The brand has become a cult favorite in Germany, balancing heritage with a contemporary 'indie' aesthetic. It remains under the original ownership and is produced in cooperation with the Kelterei Krämer, ensuring authentic manufacturing processes meet modern distribution needs.