Hubbards Fruitful Breakfast Toasted Muesli

Hubbards is a quintessentially New Zealander brand, founded in 1990 by Dick Hubbard. The Fruitful Breakfast Toasted Muesli is a staple in the Hubbards range, known for its mix of grains and fruit. The brand became a household name in NZ by focusing on high-quality breakfasts and a unique, personal communication style via their cereal boxes.

In 2024, the brand continues to operate as a key part of New Zealand's food manufacturing sector. While the Hubbard family sold the business in 2017 following Dick Hubbard's retirement, the brand has maintained its local heritage. It is currently owned by the Walter & Wild group, an FMCG company based in Auckland, ensuring the brand remains in New Zealand hands and continues to manufacture its products locally.