Bluebird potato chips

Bluebird is one of New Zealand's most iconic snack brands, widely recognized for its range of potato chips and corn snacks. The product shown features the 'New Zealand Made' logo, confirming that it is manufactured locally within New Zealand, specifically at their main production facility in Wiri, Auckland.

Originally founded in 1953 by Les Saussey in Auckland, Bluebird began as a small operation delivering popcorn and potato chips. Over the decades, it grew into a national favorite. In 2006, the brand became part of the PepsiCo family, a global leader in convenient foods and beverages. Today, Bluebird Foods operates as a subsidiary of PepsiCo, maintaining its strong local heritage while benefiting from the global reach and resources of its American-based ultimate owner.