Proper Crisps Potato Chips

Proper Crisps is a premium snack brand that originated in Nelson, New Zealand. Founded on the principle of using only natural ingredients, the brand has built a reputation for its artisan approach to producing potato and vegetable crisps. The products are widely recognized for being cooked in small batches using high-quality sunflower oil and locally sourced potatoes from New Zealand farms.

In 2022, the brand reached a significant milestone when it was acquired by The Griffin's Food Company, one of New Zealand's oldest and most iconic snack manufacturers. Despite the change in ownership, the brand remains committed to its roots of quality and natural ingredients. The brand's parent company, Griffin’s, is itself a subsidiary of Universal Robina Corporation (URC), a major multinational consumer food and beverage company based in the Philippines. This ownership structure places Proper Crisps within a large global distribution network while maintaining its local manufacturing base in New Zealand.