Made O'Meter
Discover where a brand or product originates
John West Salmon and Tuna products have a storied history originating in the United Kingdom during the 19th century. Initially established by T.L. Pelling and C.H. Stanley, the brand was named after John West, a pioneer in the salmon canning industry. Over the decades, it has become a household name across Europe and Oceania, known for its focus on sustainability and canned seafood variety.
Today, the brand's ownership is divided by geography. In the United Kingdom, Ireland, and continental Europe, John West is owned by Thai Union Group, a global leader in the seafood industry. In Australia and New Zealand, the brand is under the stewardship of Simplot. Manufacturing is largely outsourced to high-capacity processing facilities in Thailand, though certain specialized product lines are still processed in Europe to maintain regional supply chains.
The brand has faced significant evolution regarding its sourcing transparency, implementing 'track your can' initiatives to allow consumers to see the origin of their fish. As part of Thai Union's SeaChange sustainability strategy, the brand is increasingly focused on responsibly sourced tuna and minimizing environmental impact across its global supply chain.
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