Supercards snack

Supercards is a popular snack brand known for its uniquely shaped, thin, and crunchy potato-based chips. The brand was originally created by KP Snacks, a historic British snack manufacturer that has been a staple in the UK market for decades. The snack became well-known for providing a distinct texture and flavor profile that differentiates it from traditional sliced potato chips.

Over the years, the ownership of the brand has transitioned as the snack industry underwent consolidation. Today, Supercards is a brand under the umbrella of KP Snacks Ltd, which itself is a subsidiary of the Intersnack Group. Intersnack is a major European snack food company headquartered in Germany, overseeing a vast portfolio of savory snack brands across the continent.

Manufacturing for Supercards primarily takes place in the United Kingdom, where KP Snacks operates several production facilities. However, depending on the specific international market or distribution agreement, production may occur in multiple countries within the Intersnack network to ensure regional supply and freshness. As of 2024 and looking toward 2026, the brand remains firmly under German ultimate ownership while maintaining its British heritage.