Jordans Simply Crunchy Honey Baked Granola

Jordans is a heritage British brand specialized in whole grain cereals and granola. Founded in Biggleswade, Bedfordshire, by the Jordan brothers in the 1970s, the brand pioneered the introduction of granola to the UK market. The company is well-known for its commitment to the 'Jordans Farm Partnership', supporting sustainable farming practices in the British countryside. Production still primarily takes place at their historic home in the United Kingdom.

In 2008, a majority stake was acquired by Associated British Foods (ABF), a global food and retail giant. Today, Jordans operates as part of the Jordans Dorset Ryvita (JDR) division under ABF. The brand remains a staple in the health-conscious breakfast segment, maintaining its identity as a natural, British-born cereal producer while benefiting from the extensive distribution network of its parent company.