Point Zero clothing

Point Zero is a major Canadian fashion brand founded in 1979 by Maurice and Nicole Benisti. The brand initially gained prominence through its technical outerwear and has since expanded into a full range of lifestyle apparel for men, women, and children. Known for blending fashion-forward designs with performance-driven materials, Point Zero has established itself as one of Canada's leading wholesale and retail clothing providers.

The brand's manufacturing strategy involves a global supply chain to maintain its competitive pricing and variety. While the design and creative direction still originate from the company's extensive headquarters in Montreal, the actual production of the garments takes place across various international locations, predominantly in Asia (including China and Vietnam), to leverage specialized textile manufacturing expertise.

Point Zero remains a family-owned and operated entity under its parent company, Benisti Import-Export Inc. The Benisti family continues to lead the brand's strategic growth, maintaining its headquarters in the garment district of Montreal, Quebec, where they operate one of the largest private apparel facilities in the country. Their influence extends beyond Canada through extensive distribution partnerships across North America and select international markets.