Superdry knitted sweater

Superdry is a distinctive British lifestyle brand that rose to global prominence by blending vintage Americana styling with Japanese-inspired graphic prints and a British fit. Despite the Japanese lettering often found on its products and labels, the company is entirely British in origin, founded in Cheltenham, United Kingdom.

Production for Superdry garments occurs in multiple locations across the globe to manage high-volume retail demands. Primary manufacturing hubs include Turkey, India, China, and Vietnam. The brand is managed by Superdry plc, a public limited company listed on the London Stock Exchange, which oversees its vast network of international stores and digital commerce operations.